about astrid

With a wealth of experience in design, I run a creative Design & Styling service, from what was my Norwegian mother’s weave studio. Based up here in the beautiful countryside of County Durham, where my family’s farming roots still hold strong.

“I have always been interested in what defines beauty, from the minute hidden details of nature, textures, colour, sun light through a forest canopy, moments in time, the Yorkshire and Nordic landscape.  I am driven to grasp the beauty that is born from experiences, feelings and nuances, that transcend time and attempt to share this through my creativity.”

​Drawn to design from early on I gained a BA hons in Textile design from The Scottish College of Textiles and I am a trained interior designer. I have 10 years plus experience in trend forecasting acting as a consultant for global companies. Founder of Alice & Astrid ltd  est 1998 - designer and creative influence of luxury lifestyle brand. Multi-faceted skills in the lifestyle industry with ability and knowledge to work from all angles and understand the lifespan - from concept to fruition of a project.


I am also passionate about holistic practices, which enhances my own personal creativity and wellbeing, and in turn these benefits combine and add extra dimension to  projects that I take on. 

​As a designer and visual creative, I am passionate about colour and putting together concepts. With a keen aesthetic sense and a sharp eye, honed by years of hands-on experience in the trends industry. I work creatively bringing images, colour, and materials together, tapping into the heart and unearthing the essence. These visual themes act as tools used to develop, inspire, tell a story, and ultimately

... Bring dreams to life.

For more information visit my workshop page.

You can read some of my personal stories and inspirations over on my blog page.


Thanks for stopping by,  do get in touch to discuss how we can work together,


Astrid x



Albert Einstein